Video marketing is a modern, effective means of conveying information. It allows you to reach your target audiences and grab their attention. For one thing, video stands out among the clutter of often shared links, articles, and other forms of digital content. Besides, you can create a high-quality movie at a shoestring price and become that memorable social media moment for your audiences, or perhaps, your potential customers.
Why Is Video Marketing Important?
Video marketing is becoming increasingly popular among organisations, especially entrepreneurs and small businesses. Businesses adopt video marketing to communicate with their customers as they gain access to speedier networks. Many companies, including your competitors, use videos to help them capture value from their customers. Here are some of the striking advantages of sharing posts with videos
- They increase your visibility and engagement
- They help in promoting the product awareness among your audience
- They make your brand more noticeable
- They give your audience a more unique, creative, and engaging experience
- They improve your chances of a better ranking on the Search Engine Results Page (SERPs).
Many businesses want to increase their video marketing efforts, but the process can be frightening. The obstacles to entry might be high because there is so much to consider – from camera equipment and editing software to lighting a shot and maximising audio. Filming video content for your company or brand has never been easier.
Tips For Filming Marketing Videos
Grab a cup of coffee and prepare for a crash course in marketing video creation, as this post presents seven tips for filming marketing videos.
- The script, But Not Too Much
Don’t make your script seem like you’re reading a brochure. Create a conversational video. Know who you’re talking to and speak to their needs and interests. Provide them with useful information. Some may disagree, but in my experience, outlining the points of discussion has worked well.
Prepare and practise your lines ahead of time, then speak directly to the points without reading the script. Reading from a teleprompter will make you appear less honest and sincere. You can always rely on the power of editing.
- Ensure Proper Lighting
Make certain that your video appears professional. Film in a well-lit environment with minimal background noise. Move your output to a quiet conference room or hallway if you work in an open workplace. If the lighting is inadequate and affects how the film subjects seem on screen, try moving lamps around or buying an inexpensive light from a home-goods or hardware store.
When capturing high-quality video material with your smartphone, natural light is your best friend. Face your subject toward a window or clear glass door that lets in natural light. Avoid using your phone’s flashlight or filming in dimly lit areas. Also, ensure that your lens is clean.
- Get Camera-ready
To be effective in your company’s marketing video, you don’t need a Julliard degree, but paying attention to a few important aspects can make all the difference. The following suggestions will assist you in being camera-ready on the day of the shoot:
- Make sure your shoulders aren’t scrunched, your hands aren’t fidgeting, and you’re not rocking back and forth. Since we aren’t always aware of our nervous ticks, make an effort to observe them before shooting. Take deep and slow breaths that will help you relax and calm down, almost as if you were performing yoga.
- Maintain appropriate posture by standing with your back against the wall and slowly walking away from it while maintaining your stance.
- If in doubt, exaggerate — this is a performance, not everyday life, and the camera will respond better to clear enunciation, somewhat exaggerated movements, good volume, and so on.
- Remember that most promotional videos last between 30 seconds to a minute. You want to make your point as quickly and as succinctly as possible.
- Drink plenty of fluids, dress comfortably, and try to relax as much as possible. Turn on the air conditioning if it’s too hot. Do some breathing exercises if you’re nervous.
- A Crystal-clear Audio Recording
Smartphones come with built-in microphones that can record high-quality audio. Getting an external mic is preferable, but the phone’s mic will suffice if you avoid noises like television, strong winds, planes, and children playing. For clearer audio, get as near as possible to the sound you’re capturing.
Short interview snippets or testimonials are frequently used in promotional videos. It’s important to keep your content interesting and educational for your viewers, but you’d be amazed how adding a musical soundtrack to the background of interview footage can add depth and appeal to the audio.
- Keep A Clear Background.
Consider the background you’ll utilise for filming. A cluttered or distracting background is the antithesis of professionalism. A solid-coloured background is an easy method to give your film a professional appearance. A huge sheet of backdrop paper, a wall, or a bedsheet are all ideal possibilities. To avoid creating shadows on the backdrop, have your subject stand many feet away.
Make sure your shot doesn’t have a window or other reflecting surface in the background. You might capture the camera in the reflection by accident. A light source behind your subject, such as a window, can also make the subject appear dark and shadows.
- Keep A Simple Editing Style.
You may feel tempted to try out different effects while editing the video, but don’t go overboard. A professional editing style is basic and neat. Also, whether you’re editing videos yourself or using video editing services, it is highly advisable to consider the following things.
- Use noise cancellation to remove any background noise
- If necessary, adjust the lighting a little
- Cut out awkward gaps and silences
- Add transitions and background music
- Add The Finishing Touches
Once your marketing video is finished, you’ll need to clean it up in post-production, which you can do with free video editing tools. Although there are many alternatives and prices to choose from, your organisation may already have the picture and video editing software as part of a broader creative software package.
While it may be tempting to use every extra effect and graphic you can think of in your video, doing so may devalue the end product. Concentrate on simplicity and minimalism so that your video’s subject may take centre stage. Similarly, ensure that your backing music (if used) does not detract from your video or interfere with your branding objectives.
Bottom Line
Video can help your product or service gain social proof. When generating video success stories, concentrate on your customer’s story and the results he or she has obtained by using your product or service. Remember, the more professional your films are, the more they will lift your brand. With the help of crucial Tips and information discussed in this article, you can create a super-impressive marketing video for your brand.
Look no further than MMBO if you’re seeking a dependable product video shooting service in Delhi NCR. Their team creates conversion routes with the bait-like call to action plans that are strategically positioned in spots where your client enjoys hiking and are generated by analysing search variables that your consumer enjoys typing. Being the best service provider in ecommerce photography in Delhi, they acquire numerous insights and evaluate important demographics and user data to create appealing content stitched artistically with unique designs that speak to your brand’s persona and are channelled effectively to deliver optimum impact.
