Web design is an art that gives user experience to the customers. In the era of constant evolution, the website needs to be attention-grabbing and unique. A compelling website is a solution to increase traffic for the site and increase leads. On the other hand, a poorly designed website is the main reason for the downfall of customers.
Many business entrepreneurs don’t understand the importance of ideal website design. And design their websites to save money and take control over the project. Unfortunately, this results in poor web design with many mistakes. Web design techniques and strategies are combined to make the site easy to navigate and usable. But, sometimes designers make several mistakes in web design planning, resulting in the business’s pitfall. Here is the list of 5 common mistakes to avoid in web design planning.
5 Common Mistakes to Avoid in Web Design
1- The website takes too long to load
For the web’s progress, Google claims the page speed is an essential factor in how the site ranks in search results. But if your site takes too much time to load, you need to redesign elements. Because;
- According to a survey of the top web design company, 51% of online shoppers in the US state that site slowness is the top reason they move to another site.
- 46% of users will never use a poorly performing website again.
You can avoid the slowness of the website by following these tips:
- Implement a content delivery network
- Use adaptive images
- Evaluate plugins
- Compress content
- Minify javascript and CSS
2- The website isn’t mobile-friendly
At present, there are 3.8 billion active smartphone users. It’s essential to build a mobile-friendly website to gain more traffic. Mobile-friendly websites are responsive and scale for smaller screens to give customers a better user experience. You need to develop a mobile-friendly website while web design planning to leverage more customers and grow your business.
3- You have no SEO or Analytics
A successful website is one that people can find easily; to achieve that, the most important—and hardest—tactic is SEO (search engine optimization). SEO-optimized sites rank higher in the Google search engines. And analytics shows the performance of a website and suggests improving weak elements.
A website with no SEO or Analytics tool while web design planning is a terrible mistake that can harm the business growth.
4- Keep your content authentic and updated.
A website with fresh and updated content has more traffic as compared to unauthentic content. The sites with old content lack provide anything new to the audience; that’s why they interact less with them. That’s why provide fresh and exciting content to attract the target audience.
5- Lack of CTA
CTA (Call-To-Action) is an essential factor for a website. It leverages customers to engage with your business, such as buying products or signing up for a trial. But a lack of clear CTA makes the user find it difficult to navigate or take the next step and leave the site without completing their task. That’s why to provide proper CTA while web design planning to accomplish your goal.
Conclusion
A website is an important business asset. It helps in creating a flawless positive impression. But to achieve that, your website needs to avoid these mistakes while web design planning.
Don’t panic. These common mistakes are easy to avoid and fix. Just be careful and go through the results before launching your site for verification.
