Save Time
Save your time and automate repetitive tasks with marketing automation software. You aren’t automating processes that don’t matter; you’re automating processes that take too much time to do manually. You can create multiple campaigns and schedule emails to n number of customers. You can set autoresponder for daily follow-ups and more in the CRM.
73% of marketers believe that a key benefit of marketing automation is becoming more efficient and saving time. Statista states, “The computer age is providing the software to scale your marketing. The marketing funnels can be loaded once and used multiple times. The mundane tasks of publishing and measuring are taken care of. Also, things like multiple approvals by the management team for the marketing process can be managed by software in the cloud. These are all-time savers.”
Qualified Leads of Sales
Marketing Automation & CRM seamless integration ensures that the leads delivered to the sales team are qualified, sales-ready, and warm. Good marketing automation software will use the perfex crm price database to cleanse, append, and enrich contacts by performing various background activities. The result would be, sending back more informed data into the CRM which is collected through visitor tracking, smart segmentation, form fills, engagement tools like pop-ups, subscriptions, and a lot more.
Avoid such mishaps by implementing automatic lead scoring via marketing automation software. Once the leads reach a predefined threshold score, you can automatically route these sales-ready leads to your sales team. Furthermore, Automation tools will cross-verify leads against their database repository to find if there are any bad emails, bounce emails, call validations, etc. and determine whether a lead is qualified for sales or not. Marketing automation software saves a tremendous amount of time and energy by automating the process of differentiating between qualified and unqualified leads. This data is synced to CRM for sales representatives to prioritize and connect.
Avoid Lead Leakage
A marketing automation system can efficiently use lead nurturing to automatically drip content to your leads over time, providing valuable touch-points and keep your presence felt. Marketers can pretty quickly set up such lead nurturing campaigns which eventually become sales-ready without putting a lot of effort. What’s interesting is that sales representatives can use the webex convert perfex crm to app android systems to view and monitor responses to these background-run marketing campaigns and take appropriate actions.
Marketing automation software aids organizations in building valuable relationships with their prospects and customers. The regular in-flow of data on daily customer activities help personalize your interactions and improve them if need be. It helps you deliver valuable communication to your potential buyers and current customers, and build strong relationships.
Build Relationships
Marketing automation is a state-of-art technology which can be customized according to your business requirements. As a result, streamlining and organizing contact data plays a crucial role. Gone are the days where organizations store contact data in spreadsheets and emails. Upgrade from these traditional, time-consuming processes to cloud-based data storage facilities. How exactly do you do that? The one-stop-shop solution to your contact data management problems is contact management software.
Apart from contact data management, CRM offers several other benefits such as marketing, sales, and service automation. Contact management software offers cloud-based data storage capacity, which allows you to automatically update information on the cloud. This is possible because all the data is stored in a single database on the cloud, hence updated information is instantly available to every person in the business. CRM software comes with built-in contact data management, which makes it easy for users to access the full potential of the combined power. It is easy to use and saves time and dime automating several business processes.
Last Word
Contact management software organizes and stores contact information such that, any department in your organization can access data 24/7. It further simplifies the management of deals throughout the sales pipeline. Automate your emails and track customer information from a single platform. Contact management in CRM gives you a 360 view of customer information, activities, communication history of the customer, and more on a single system. Being a cloud-based software, your sales team has the liberty to access information from anywhere using any device. It helps you store and access client data with much ease while you’re on the go.
