The internet is full of tips, tricks and suggestions on how to design an email, however it is necessary to hire experts in internet marketing for the development and design of your email marketing since understanding the basics is not enough to design an effective email marketing: emails must also have an attractive visual aspect.
It often happens that our partners get lost in the huge variety of choices available as to the type of e-mailing when they are about to launch a new campaign. When they have an announcement to communicate, a new product to launch on the market or an important event, they want to reach as many prospects as possible.
But the question you have to ask yourself is: what type of e-mailing do you want to send? Have you prepared the content to publish? It’s time to stop focusing only on the design of the email and neglecting the content that will be there.
5 types of e-mailing that Best Email Marketing Agency in Washington can create for you:
1- Digital Magazine or Newsletter
Do you run a blog for your business? Do you have an e-magazine/media site? No matter the category, many of you choose to send emails in which you take a look at the latest news and the latest articles published (weekly or monthly). If, on the other hand, you want the majority of people to read these emails, it is essential that they have an attractive visual.
You can also use an image in the email and then associate it with a title, summary or article.
2- Invitation to an event
Email marketing can be a great way to promote an upcoming event. But if you want to invite your contacts to an event and motivate them to attend, it is extremely important to clearly present the reason why this event is worth attending.
If you therefore want to attract a lot of guests, the best way to do this is through e-mailing.
3- E-mailing intended for a group
Maybe you want to send an email to a group of people. For example, if you’re hosting a conference or event, you can send a dedicated email just to registrants notifying them of any new event updates.
Another great idea: send out a monthly email to welcome new employees.
4- Social networks
Wait… What is the relationship between social networks and e-mailing? Well, if you make good use of LinkedIn Groups or Google+ Events, email will be the link between the two.
As a LinkedIn Group admin, when you send a LinkedIn announcement, it goes directly to a LinkedIn user’s inbox. And when you create a Google+ event, the invitation will be sent directly to users’ inboxes as well. Without having to create lists or collect e-mail addresses, you automatically have access to your contact list.
5- Internal updates
Don’t neglect a very important audience for your business: your employees. Many companies, especially if they are large companies, choose to send the latest internal updates or newsletters to their employees so that they are informed of the latest company news, whether either new product updates, marketing offers, or upcoming events.
