Furthermore, content creators must remember this universal truth: they should spend 20% of their time developing content and 80% of their time disseminating it. It doesn’t work the other way around.
Why?
Because there is enough content on any subject imaginable. However, the vast bulk of this stuff is inaccessible. Nobody is sure where it is.
It also applies to YouTube videos promotion. That’s why you should use YouTube to reuse and market your existing material.
Let’s take a look at them one by one.
1.Record a podcast
One of my favorite ways to distribute YouTube content is through this method. Podcasting is here to stay, and people listen to them all the time – in the car, in the shower, and even while watering their roses.
So, here’s how to make a podcast out of a YouTube video.
Remember to create a podcasting channel for yourself on platforms like Spotify, Anchor, and others. After that, you must extract the audio file from your video, which is a relatively simple process.
Go back to the original video file that you uploaded to YouTube.
If you’re editing your videos in iMovie, go to the top-right corner of your project and select the ‘Share’ option.
2.Compose a blog entry
This is one of the most effective methods for repurposing your films. What’s more, the good news? You don’t have to spend 6 hours creating a blog post about a YouTube video that already exists.
So, if you have a website in addition to your YouTube channel, your YouTube video has an additional distribution route.
If you’re recording a video with a script, that’s fantastic. Why? Because you can use the script to create a blog and then insert your video at the top or anywhere it fits.
However, if you aren’t creating a video with a script, you could use the subtitles to build a blog. The following steps will let you extract the subtitles from a YouTube video:
How does this strategy help you?
Because it comes from a verbal script, this is a natural writing process. So, in addition to your main topic, you’d have covered a lot of peripheral sub-topics. As a result, such blogs will flow more smoothly. They’ll also combine a number of sub-topics.
Have you ever heard of striking two birds with a single stone? I simply showed you an example of how to accomplish this.https://www.selfposts.com/
3.Put your videos on a blog that already exists
If you already have blogs on a specific subject, you should try embedding your YouTube videos there as well.
What is the significance of this?
You would have done a lot of study before writing your blogs. However, studies show that we prefer viewing videos than reading text.
So, get into your content management system and find the blogs that could use a fresh coat of paint. Include these videos in your blogs so that visitors can watch them while they’re there.
Furthermore, it improves the relevance and context of your blog for your readers.
Note: If you publish blogs on third-party networks such as Medium or LinkedIn, you can embed your videos there as well. Their YouTube channel has already set up.
This strategy serves as a teaser or promo for all of your social media networks for your YouTube broadcasts. If you’re on Instagram, you should definitely do this.
Make short video snippets that will appeal to the correct audience. These clips are probably self-contained. The goal here is to let the viewers know that they’ll need to watch your YouTube video to see the entire video.
If you’re demonstrating a recipe in a video, for example, create smaller clips of the preparation and share them as Instagram reels. Alternatively, show the entire dish and how someone is taking a spoonful from it, and then use
Your video will be jam-packed with valuable and educational content. So, why not make them more accessible to the general public?
Take screenshots of your YouTube videos, store them to your phone, and send them to your friends as:
Posts on Instagram
Posts on LinkedIn
Posts on Facebook
Tweets
However, you’ll need to create supporting descriptions, put hashtags, and so on to make it relevant on each of the above channels.
Furthermore, each of the above social media channels requires that you post on a regular basis in order for them to suggest you to their followers. So, why not leverage your YouTube videos as a source of inspiration for your social media strategy?
However, how will it assist you?
Consider that for a moment. Stills on YouTube are high-resolution graphics.
6.Repurposing it with other creatives
You are no longer need to use the previous strategy. Instead, take it a step further and increase your YouTube channel’s inbound traffic.
Once you have your film ready, you can create a series of creatives that users can flip through one by one using free online graphic design tools.
LinkedIn, for example, allows you to share documents via its platform. This document’s pages can all lead to the following page. A call to action on the last page can encourage users to watch your video for further information.
Similarly, Instagram and Facebook both allow you to share in a creative manner.
Plus, there’s more. You may even use the URLs of your LinkedIn/Instagram posts to embed in your website.
7.Respond to Quora questions
Quora is still a popular site for those looking for answers. So go ahead and answer questions about the topics of your videos.
However, keep in mind that Quora prefers answers that aren’t made up and include interactive media. Graphics, charts, video, and other media are included.
So, if you’re responding to a topic on Quora, make sure to include a video. It aids in the gathering of additional knowledge and context on any given subject.
This one is for you if you’ve grown an email list over time. (To learn how to optimize your email marketing efforts, read this blog.)
Before you go any further, here are some things to bear in mind when using this strategy:
To send emails, choose a reputable email provider. If you have a list of more than 20k people, you may need to use suppliers like MailChimp, ConvertKit, or similar services. This email tool comparison may be useful if you’re having trouble picking which one to use.
Create a compelling subject line that encourages your subscribers to open your email.
Make your email’s copy brief. The shorter your copy, the more likely it is to be read.
Finally, which strategy(s) does/doesn’t work for you?
We’ve seen a few clever ways to repurpose your YouTube videos up till now. Let’s go through these again so you don’t forget:
- Produce a podcast
- Make a blog post about your video.
- Embed your videos in other people’s blogs.
- Create short video snippets to share on social media.
- Make use of still images from your video.
- Utilize your videos as a source of inspiration.
- Respond to Quora questions.
- Newsletter distribution of videos
