In today’s world, it is very important for you to get in touch with the right influencer so that your social media marketing is on point. Over the past few years, it has become a mainstream way of reaching out to an audience.
Whether you have a homegrown brand or a big one, you need your target audience’s favourite influencer to reach out to them so that they are convinced about your product and services. It is used to grow engagement, generate leads, and improve sales with time.
It is an effective marketing strategy. Brands are adopting influencer marketing strategies so that they can boost their efforts with time. It helps you to optimize marketing campaigns. However, getting in touch with a popular celebrity or influencer is not that easy.
What an Influencer Marketing Agency do
This is the place where an influencer marketing agency comes to use. There is so much work involved – such as selecting the right influencers, curating and making sure that the content is right, helping brands reach their goals, etc.
As per Statista, the number of influencer marketing agencies have multiplied manifolds in the year 2015-2020. You must get in touch with an agency that has proper know-how of the industry. The relationship between your brand and the agency should speak for itself.
If the agency understands your requirements, you are good to go. You need to tell them about your brand story, what your future plans are, why are you running this campaign, etc. You have to form a relationship with the influencer marketing agency in London you choose.
Things to consider before choosing an Influencer Marketing Agency
Some of the parameters that they check on your behalf are conversion rates, click-through rates, whether he or she is well-versed with the industry or not, who are the audience and their demographics, etc. The agency also provides ballpark estimates for the increase in the number of followers, likes, etc. The agency will send a brief about the campaign.
An action plan: It will consist of a detailed outline of how the campaign will look and what you can expect out of it.
Creative ideas: Let them know about the plan you have in mind, and they would try their best to meet the must-haves set by your company. The agency will provide ideas for images, campaign themes, posts, etc.
Potential influencers: Depending on if the company has chosen the influencers or not, the company can present and refer relevant influencers to you.
KPIs: They will even project the KPIs for the upcoming campaign.
Content references: Companies should be very particular about the influencer marketing company that they have chosen.
Reporting style: When you are doing your research, it is suggested that you look for agencies that abide by certain standards and gives reports in the format that you like. Make sure that you set terms related to reporting way ahead of time.
If they only tell that they would report at the end of the campaign, then ditch and move on to the next option.
How to choose the best one in London?
London is bursting with agencies like that. In this blog, we need to tell you about how to choose the best Influencer marketing agency in London. With hundreds of companies existing in the region, you might get a little confused about which one to choose.
Here is a brief guidance on the same.
Experience
One of the first things that you need to keep in mind is that the agency is experienced. The idea is to also check if they have worked for your sector and industry or not. For instance, if you own a clothing brand, it is better to go for an agency that has earlier worked with clothing brands. Otherwise, it makes no sense. Influencer marketing is such a niche area of advertising that you need to choose an agency that excels in your sector.
Transparent pricing
The best influencer marketing agencies are transparent about their pricing. If they share their price list with you, look if you can afford their services or not. If there are hidden charges, it is better to avoid that company. This will save you money and time.
Uses the latest technology to streamline the process
Another important factor that you need to check is whether the agency uses the latest technology and procedures to streamline the entire marketing campaign or not. Technology has made things easier which in turn delivers measurable results and meaningful insights.
If the agency uses the latest apps, there’s a high chance that your campaign. It will have a competitive edge over others. There are various spheres of campaign management where technology can help such as automation of the posting process, selection of content, etc.
These solutions will maximize your campaign result automatically. The content will receive the best engagement and live reporting on KPI performance. Getting in touch with an agency that will streamline influencer activation and management process instantly will ensure that you also get a decent return on investment. You will understand the results as the campaign unfolds.
Also Read: How To Find The Best Influencer Agencies In London
We all know that Instagram is the future and present. Without Instagram marketing, a brand cannot sustain itself. With plenty of competitors thriving to make it big in the market, you need to ensure that your social media game is on point and that is only possible with the right influencer marketing campaign. The agency will put in all the effort to make your brand look the best.
The agency should know about increasing social media engagement, click-through rates, optimization of content, etc. It is also advisable to allocate some of your budget towards paid media. This will improve strikethrough dates as well as conversion to sales. You need to work on the best kind of content such as photos, Instagram reels, etc.
They should be updated about the latest trend on social media as well. Whether it is a TikTok video or an Insta audio that is trending, they should be able to pick it up so that the audience notices them instantly. They should work cross-platform irrespective of the campaign goals.
For a long-lasting impact, we would advise you to go for an agency that works on Facebook, YouTube, Instagram as well as TikTok.
Clear and consistent reporting
As mentioned earlier, you must always go for an agency that provides clear and consistent reporting. This should be a top priority for you. You cannot work with a company that is not consistent with reporting or only send reports at the end of a particular campaign. They should share details on the campaign performance regularly or at least biweekly so that you know where you are headed.
They should provide you with statistics like engagement, followers from the campaign, potential impressions, number of likes and reposting, total views of reels and stories, clicks, total conversion, media value, and demographic statistics. You should look into the agency’s reporting dashboard to understand what’s going on and where you can make corrections so that you can get better results.
The campaign should have lasting impacts on the minds of the audience.
Influencer selection criteria
This is yet another thing to look out for when you are choosing an influencer marketing agency. They must understand which content will work best for your brand’s audience. They will go through your competitors’ sites and check what they are choosing. A good agency will also check if the language chosen is brand safe or not.
Content evaluation criteria
An agency will also evaluate datasets to understand the variability in performance. They must find out the best content that will work for your company. As a creative agency, they will try to provide you insight into which content will work the best and at what time.
Conclusion
Choosing an influencer marketing agency can be quite difficult. However, strategize each and every step so that you can choose the right agency for your social media journey. They must have contact with various kinds of influencers who will fit your brand. They should have a creative and diverse team. They should have the expertise in maximizing campaigns on social media. You should only rely on data-driven reports.
