The future of your company depends on the quality of your product vision and how well you can execute it on a daily basis. If your customers don’t know what you’re trying to do, then it will be that much harder to convince them to purchase from you instead of your competitors. This guide will give you everything you need to create an engaging and powerful product vision, one that will resonate with your customers and bring in more revenue than ever before.
What is a product vision?
A product vision is like your mission statement for your organization: It’s short and simple, but clearly articulates what you and your team stand for. A good product vision is concise, motivating, and well-communicated. In other words, it’s exactly what it sounds like: It’s a clear articulation of where you plan to take your product over time.
Why do we need it?
Most products fail not because they lack great design or aren’t useful, but because they never find an audience. The product vision is a strategic document that answers four important questions: What is your product? Why does it exist? Who will use it? How will you deliver it to them? When you know these things, your team can create marketing materials and messaging that resonate with users and help you stay laser-focused on what matters most as you grow.
Write your first draft now
But first, what is a product vision? A product vision statement should be short and simple: it’s an expression of your company’s core mission as it relates to your products. It defines who you are as well as why you do what you do—and importantly, why customers should buy from you. Here are some questions to consider when creating your own product vision: Who are you creating value for? What kind of people will be interested in your business or products?
Developing an effective product vision takes time
You will have to research your industry, conduct customer interviews, and read up on competitors. When you have all of your data in hand, write out at least three or four potential vision statements and begin working them into something cohesive. This may seem like a daunting task; don’t worry if it takes several iterations before you come up with something you’re happy with.
