Create Content Plan To Drive Instagram Traffic
The growing popularity of Instagram offers marketers and businesses an excellent marketing opportunity. Instagram can be an effective marketing tool; however, it is essential to have a plan to make it work. Without a plan, you won’t be able to produce regular quality, engaging, and high-quality content. Without engaging content, it is impossible to drive Instagram traffic. What you require to create the foundation of your Instagram marketing strategy to increase traffic is a plan for content. A content plan will help ensure your posting schedule remains regular and streamline your efforts.
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Planning your Instagram content can give you greater control and help you focus your efforts toward the ultimate goal of driving traffic. Don’t make your content choices from a rush of ideas and desire. Make the Instagram profile into a traffic-generating attraction. To assist you with this change, we will provide useful tips to create a content strategy that can drive Instagram traffic.
Be Consistent
Consistency is a must in the world of Instagram. Daily posting has been proved to generate greater engagement than posting just seven times per week. Instagram has declared that recency is important when deciding which content in feeds for users. Regularly updated content can provide you with regular chances to attract new visitors and encourage your current readers to come back.
It is essential to create a plan for your Instagram feed. Planning content for your feed should occur about two weeks before publication. Making a post every day isn’t an easy task. But, a content plan makes daily posting easy to manage. You can outline your posting schedule, present new content before posting and plan it out to be posted.
Experiment With Different Types Of Content
The same group has different preferences for content if you mix diverse content that resonates with a wider audience and will bring in more visitors.
The kind of content you can experiment with is dependent on your brand’s style, audience and the niche you are in. However, some kinds of appealing content suitable to use on Instagram include:
- Infographics
- Thematic content (related to the holiday, event or holiday, etc.)
- Content related to products
- Humorous content
- Tips for education
- Motivational content
- Aesthetically pleasing or artistic content
Your team’s content marketing must determine what kind of content to incorporate into your strategy. Once you have identified the types of content, you will be able to focus on research and developing that content before the time.
Use your existing content data to determine what kind of content generates maximum traffic. Based on your research, you’ll know which type of content is suited to your viewers most effectively.
Incorporate The Value Framework
You must provide your users with useful content to attract their attention. What are the tools you can use to help? This is the framework called VALUE.
The VALUE framework lets you plan posts for Instagram over five weeks one time. It also assists you in providing Instagram customers with information worth their time.
This framework will lead you to the kind of content you can publish on your feed to generate traffic. In reality, VALUE is an acronym that refers to the kinds of content that you can share:
Value: Informational content that educates the audience about something different.
Aspirational: Content that inspires users to achieve an objective.
LiveCycle Content: Information that stimulates actions, fosters relationships, or increases awareness.
Unique: Brand-related content.
Evergreen Relevant content that can be helpful shortly, too
The VALUE framework eases the burden of figuring out what type of content to publish. It also helps ensure that your content is consistent and provides you with opportunities to bring new audiences to your Instagram account.
Hashtags can be effective as aids in driving traffic. They are essential for entrepreneurs and business owners who wish to increase their Instagram followers.
Why hashtags, you might ask? Here’s why:
- Hashtags can make your content searchable.
- They will entice your viewers.
- Hashtags encourage interaction.
- They could help you get closer to current trends in the industry.
- Hashtags can help make your Instagram content go viral.
Just adding a few hashtags into the description will not suffice. The hashtags you choose to have a purpose. This is the only way you can bring relevant traffic to your website.
The most popular hashtags that you can use to get your content closer to the people you want to:
Keywords specific to your niche: To draw your intended people to your site, You need hashtags specific to your niche. For instance, in the sustainable fashion industry, the hashtags could include #fashionrevolution#ecofriendlyfashion #ethicalstyle and #sustainablebrand.
Popular hashtags: Find out some of the top hashtags in your field. For instance, hashtags related to food trending in the year 2020 include #FoodPorn #FoodPhotography #Foodie Foodgasm #Foodstagram.
Branded hashtags: Don’t ignore Instagram users who may be looking for your company specifically. Make sure to include hashtags that are branded. For instance, Nike’s brand hashtags include #nike and #justdoit.
General hashtags. The most well-known hashtags also come with advantages. They can be used to promote diverse kinds of content all through the year. For example, #food, #love, #happy, etc.
If you are wondering how many hashtags per post are the most effective for driving traffic, research recently found that Instagram posts containing 11+ hashtags had the highest level of engagement.
Choose Your Theme
Instagram is focused on aesthetics. If you’re not keeping up with Instagram’s high standards for aesthetics, it will lose its enthusiasm.
A content plan can assist you in enhancing your visual presentation. How?
The visual style must reflect your brand’s image. The most important thing to be aware of when selecting the colour scheme and style is:
- The colours you use for your brand
- Content types you publish
- Filters you can use
Utilize your content strategy to ensure that you can quickly edit and select content to ensure it fits your page’s theme. A consistent theme across your pages will attract users’ attention, give them an incentive to stay and make them want to share or recommend your content.
Bring Useful Tools To The Team
Implementing your action plan in the right direction will be easier when you have the right tools. To develop your content strategy, utilize a basic spreadsheet like Google Sheets. Be sure the spreadsheet can be used for collaboration between the team.
Determine if you’ve got all aspects of creating content covered. For instance, if you need to speed up your content writing for your next post, You can work with the top Essay writing services to write a captivating description for your Instagram posts.
Track The Results
The last step of your content planning process is to monitor the outcomes. There is no better way to improve your traffic than to learn from your own experience. Be aware of the areas of your content plan that generate maximum traffic. Adjust your content strategy to incorporate more of these actions and eliminate content that’s not adequate for the job. Monitoring your content’s performance can aid you in timing your content, optimising hashtags and picking the most efficient content to include in your feed.
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