Shopify is a robust point-of-sale (POS) platform that helps small businesses sell products online from anywhere in the world. Shopify comes with tools to create an online store and sell products on Amazon, eBay, Etsy, Shopify, and more.
If you contract a reliable Shopify development services sydney company, you can also use it to easily integrate with other popular platforms like Stripe to accept payments online.
Many small businesses are looking for ways to boost their revenue by taking advantage of the incredible power of eCommerce.
With Shopify, you can build a beautiful store that’s easy to update and maintain and then connect it to your existing point-of-sale system.
Why Do Shopify Development Services Sydney Use ConvertKit?
ConvertKit is a full-stack marketing automation platform that gives you in-depth control over your marketing efforts.
ConvertKit makes it easy for development services to create great campaigns and ensure that every customer who contacts your store has a positive experience.
With ConvertKit (and possibly with the help of your preferred Shopify development services, you can create email campaigns in minutes using the drag-and-drop editor.
This includes email templates, landing pages, forms, and custom code. You can also import contacts from data dumps like Google Sheets or Facebook to populate your list with leads ready to be turned into customers.
It integrates with all the major ecommerce platforms, including Shopify, WooCommerce, BigCommerce, Volusion, and Magento. It also has integrations with email service providers like Mailchimp and Aweber.
Creating Subscriber Popups With ConvertKit: A Layman’s Guide
What Is A Subscribe Popup?
A subscriber popup is a simple form that allows customers to opt in and receive email updates from your brand. Consistently sending out the same type of content helps build trust with your customers.
No matter who you ask, most shopify development services prefer using them to keep their subscribers engaged with their clients over time.
How To Create Subscribe Popups for Shopify With ConvertKit
You can use the Subscribe Popups plugin to create popups that capture email addresses and add them to your subscriber list.
- Sign up for ConvertKit and download the ConvertKit Subscribe Popups plugin by clicking on this link: https://www.convertkit.com/docs/plugins/subscribe-popups/.
- Follow the readme file inside and install the plugin.
- Go to the ConvertKit Dashboard and click on your name in the top right-hand corner.
- Click “ConvertKit” in the dropdown menu, and then click “Create Subscription Popups” on the left side of the screen.
- Choose a template from ConvertKit’s options, or use the drag & drop editor to design your own popup from scratch!
- Since Google now penalises popups on mobile devices, make sure you choose “Desktop” on the device dropdown menu under the trigger menu.
- Now you just need to embed the popup on your Shopify site. Click on “Themes” in the “Online Store” section of your Shopify admin, and choose “Edit Code” from the “Actions menu.
- Use the search box to find the theme.liquid file. Once you’ve found it, open it and scroll to the bottom (it should be ending in something like </body>).
- Now, go back to the ConvertKit Form Editor, click the “Embed” button, and copy the code shown in the JS option (that’s Javascript).
- For the last step, go back to Shopify and paste that line of code above the ending tag (</body>).
- Before quitting, make sure you save the changes to your theme.liquid file.
And voila, you’ve designed your own subscriber popup for your Shopify site!
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Deciding On the Trigger
Once you’re done designing your popup, you’ll have to decide on the trigger. There are three main types of triggers:
- Scroll Percentage: These pop up when a user has scrolled a certain percentage down the web page. Scroll-percentage popups are great since, this way, you don’t immediately annoy your customers.
- Timed Popups: Often the most-used option, timed popups appear after a user has spent a certain amount of time on the page. In most cases, you’ll want to use a delay of something like 30 seconds.
- Exit Popups: These pop up whenever it detects somebody closing the site. It’s an excellent way to bring somebody back, but it’s also a little cliched.
Step by step Convertkit Set up
Step 1: Sign up for ConvertKit
If you haven’t already done so, head to ConvertKit and set up a new account.
If you use this link I would be very grateful as you will be supporting me as a blogger and allowing me to publish more articles like this one.
It’s very quick to create an account and you can start building your popup right away.
Step 2: Create a new form, select Modal
- Go to landing pages and forms and click the ‘Create’ button.
- Select Form.
- Select Modal.
- Choose any template that you prefer.
Great, your form is created and ready to go. You need to update the styling a bit before it’s ready to use.
Step 3: Style the popup
This part is pretty easy. You can use all the color and font options inside ConvertKit to make your popup look more attractive and match your brand.
If you’ve chosen a template with an image, I recommend optimizing your image in squoosh.app first.
Step 4: Click the gear icon, choose the popup trigger and expiry.
The first gear icon shows you the popup trigger settings.
You can ignore the Custom Domain part. That’s only if you want to use the form as a landing page. The part we are interested in is lower down, under Display Options.
You have 3 options for the trigger.
- Timing. This is the most common option. You can simply set an amount of time after which the popup shows up. This allows your customer to get to know your site before you present the popup. I usually use around 30 seconds.
- Scroll percentage. This popup will be displayed when a person has scrolled a certain % amount down the page. This is great because you don’t want to annoy your customer right away.
- Exit Popup. This will trigger the popup when it detects that someone wants to close the window or leave your website. It’s a good way to bring people back with a discount offer.
Scroll lower down and you will see the devices dropdown. I recommend only showing popups on desktop. Because Google now penalizes sites showing popups on mobile. This is because of how often they cover the entire screen on mobiles and generally degrade the user experience.
This includes email templates, landing pages, forms, and custom code. You can also import contacts from data dumps like Google Sheets or Facebook to populate your list with leads ready to be turned into customers.
Select device and expiry.
The expiry is pretty easy — it’s simply how often you want your popup to show up for the same person. Usually it’s only once a week or fortnight. You don’t want to annoy people if they don’t want what’s in your popup.
The Conclusion
If you’re a marketer who wants an easy way to gather email addresses from your website’s visitors, ConvertKit might be appealing.
you’re a blogger who wants to find more ways to monetize their blog and grow their monthly income, ConvertKit offers paid features for that as well.
Keep in mind, though, that if you’re unsure about creating a popup yourself, you always have the option of contracting Shopify development services to do the job for you!
