Digital Marketing is the practice of using digital communication channels to promote products and services to communicate with consumers in a timely, relevant, customised and cost-effective manner. To learn more join the digital marketing course with Ideoversity training institute.
Digital marketing includes many of the techniques and practices of Internet marketing (Internet Marketing), but it is broader in scope and includes many other communication channels that do not require the Internet. Therefore, the field of digital marketing covers a whole host of elements, such as: mobile phones, SMS/MMS, display/banner advertising, and digital outdoor advertising.
Theoretical content: The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. Digital marketing will use advanced computer network technology as much as possible to seek new market development and new consumer mining in the most effective and cost-effective way.To learn more join the digital marketing course with Ideoversity training institute.
Integration: It realises the close integration of the front-end and the back-end, which is the basis for quickly responding to the personalized needs of customers. It can realize from commodity information to payment, after-sales service in one go, so it is also a whole-process marketing channel. On the other hand, enterprises can use the Internet to carry out unified design, planning and coordinated implementation of different communication marketing activities, so as to avoid the negative impact caused by the inconsistency of different communication.To learn more join the digital marketing course with Ideoversity training institute.
Personalized service: Digital marketing provides personalized products according to customers’ needs, and can also track each customer’s sales habits and hobbies, and recommend related products. Promotion on the Internet is a low-cost and humanised marketing method.
Richer product information: The Internet can provide detailed specifications, technical indicators, warranty information, usage methods, etc. of current products, and even provide answers to common questions. Users can easily find products, prices, brands, etc. through the Internet.To learn more join the digital marketing course with Ideoversity training institute.
Greater Choice Space: Digital marketing will be free from the constraints of shelves and inventory, providing a huge ballroom for product display and sales, giving customers virtually unlimited choice space.
Reference source: Baidu Encyclopedia – Digital Marketing
To learn more join the digital marketing course with Ideoversity training institute.
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2020-11-06 Baidu Certification: Shenzhen Jiatui Technology Co., Ltd.
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Digital marketing is not an empty theory, but a set of systems. This system should be a set of marketing systems that are empowered by technology and penetrate into corporate business scenarios.
The essence of digital marketing is a high-level marketing activity that achieves precise marketing, quantifiable marketing effects, and data.
After research, you will find that when asked about the focus of marketing efforts in 2020, “digital marketing” has become the word most mentioned by business owners.To learn more join the digital marketing course with Ideoversity training institute.
In addition, “online and offline integration”, “private domain traffic pool”, “live broadcast” and “content marketing” are also the most common marketing demands of enterprises.
In order to achieve sales goals, many companies choose to add digital marketing systems to arm all employees and sell to all people. Since its launch, the Jiatui digital marketing system has occupied the national market with overwhelming momentum.To learn more join the digital marketing course with Ideoversity training institute.
Combined with the practical experience of helping 30,000 companies create digital marketing, Jiatui shared 8 snacks to help everyone avoid detours and make transitions easily.
- High-quality content and digital marketing methods are indispensable. The soul is still content. Through digitalization, high-quality content can be more easily identified, so that it has lasting vitality. And digital technology allows us to more clearly record every moment of interaction with customers.To learn more join the digital marketing course with Ideoversity training institute.
- The core of digitization is data. Accurate data, updated data, relevant data, and analyzable data are the key. These data can come from traditional marketing methods or online. The insights generated must be able to react. in traditional marketing methods.
- Digital marketing provides technical possibilities for our marketing effect assessment, ranging from an event, an online promotion, to the promotion of a service, product and industry, or the marketing performance of a department. DEK is trackable, assessable, predictable, and auditable. Therefore, the digitalization of marketing assessment is another important milestone and mission of our digital marketing.To learn more join the digital marketing course with Ideoversity training institute.
- Digital marketing is not just a matter for the marketing department of the brand department. The era of HR, administration, sales, and products has passed. All-staff marketing/national marketing has become an important measure for enterprises to reduce costs and increase efficiency. Everyone is the enterprise’s Super Promoter.
- To have digitization that conforms to the actual situation of the company, the key is the construction of the underlying marketing infrastructure, marketing automation, content digitization, social media customer relationship management, full business opportunity life cycle monitoring, and marketing dynamic assessment. These are the current main work directions.
- The core of digital marketing is still to achieve conversion and transaction, and it is necessary to achieve timely guidance in the transaction process. Because in many cases, advertisements are swiped on the screen, but they are appreciated by consumers as a kind of “art”, which cannot bring about an increase in sales and a positive cycle of traffic, which is not desirable.
- The enthusiasm of “cloud shopping” has directly boosted the further explosion of live broadcast, and online live broadcast marketing has become one of the most important marketing methods for enterprises today. Live broadcast can be used for external marketing promotion and delivery, with low cost, fast speed and good effect. The live broadcast can also be used for training or conferences and other activities, and can also be played back for viewing, reducing operating costs.
- The last thing I want to share with you is that digital marketing is not an empty theory, but a set of systems. This system should be a set of marketing systems that are empowered by technology and penetrate into the business scenarios of enterprises.
To learn more join the digital marketing course with Ideoversity training institute.
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