Keyword Planner is a keyword recommendation tool that may assist you in determining the most appropriate keywords for your PPC campaigns. It also provides monthly search traffic and competitiveness statistics, allowing you to adjust your adverts based on such criteria.
What exactly is Keyword Planner?
Keyword Planner is a free tool that allows you to locate relevant keywords for your business and estimate the cost of running advertisements for such keywords. It also helps you find new keyword ideas, and see keyword trend data over time.
Keyword Planner is part of Google Ads’ Ads Manager suite of products. You can use it to manage all aspects of your AdWords account from one place. From setting up budgets, creating text ads, and launching campaigns. All through an intuitive interface that makes it easy for anyone involved in digital marketing whether they’re an agency or freelancer.
Why Should You Use a Keyword Suggestion Tool?
- The Keyword Suggestion Tool assists you in locating keywords related to your business.
- It also helps you to find keywords that are not too competitive and expensive. So that they can be easily ranked by Google.
- And lastly, it will not show you any information related to the keyword. Unless there’s a high competition level or if it has only one competitor in its SERP (search engine result page).
How Do You Use Keyword Planner?
Once you’ve created a campaign, the next step is to use Keyword Planner to determine the best ad placement and bidding strategy.
You’ll want to:
- Use the keyword planner to create ad campaigns. The keyword planner will help you understand what keywords your audience searches for. As well as where they’re likely to spend their time online. This information can help guide what type of ads are most likely going viral and drive traffic back towards your site (and hopefully conversion). You should also look at which keywords have high CPCs (cost per click). This way, if someone clicks on an expensive link in one of these types of ads. They won’t get charged more than necessary.
Analyze and Select Keywords
After you’ve done the keyword research, it’s time to analyze and select keywords.
- Open up your Google AdWords Keyword Planner tool and click on the “Search for new ideas” button at the top of the page.
- Enter a keyword that you want to target in your ad campaign (e.g., “buy cheap flights from New York City) into one of these fields:
- Category: Any category will do as long as it has relevant search volume data for this particular phrase/word combination – eGift Cards, Travelocity Coupons, etc.
- Search Term: This is used when creating broad match campaigns. So make sure that it matches exactly how you want people searching for those words too. For example, if I wanted people who searched “cheap flights” only then my search term would be “cheap flights”. But if I wanted them also looking at other airlines like JetBlue etc. Then instead my search term would be something like this (but still containing all three words), cheap flight deals.
Get New Keyword Ideas
Now that you have your keyword list, it’s time to get some new ideas. The first step is to use Keyword Planner and take a look at the suggested keywords for each keyword group. As well as related searches and search terms.
How to use Keyword Planner to create ad campaigns
To create an ad campaign, you’ll first need to click on the “Create” button in Keyword Planner.
- You may then decide whether or not your campaign requires a budget. If it isn’t required, then this means that Google Ads won’t charge anything for it. And if no budget exists at all (as shown above). Then there’s no cost associated with running this type of ad. If there is a budget set up under Account Settings > Campaigns & Extensions > Allowed requests per day per extension type (or something similar). Then that amount will be deducted from whatever amount has been allocated by your advertiser account before making any charges against specific keywords within that ad group/ad type/etc., So make sure those numbers match up correctly. Once everything looks good with regard down at the bottom left corner where it says “Amount Saved” – hit the Save Changes button below the image above. Just make sure everything matches up correctly before saving changes as well.
How to use the keyword planner to determine the best ad placement and bidding strategy
The first step to optimizing your ads is using Keyword Planner to determine the best ad placement and bidding strategy. The next two parts will show you how to utilize this tool:
- The Ad Placement Tool
- Bid Strategies and Competition
How to use the “Filter” function to target specific keywords
You can use the filter function to target specific keywords, ad groups, campaigns, and locations.
To find these filters:
- Go to Keyword Planner and click “Filter by” under the “Keyword” drop-down menu.
- Select one of the options listed below for your search criteria in order to narrow down your results.
Add Additional Keywords to Your Planner
Once you have your first campaign set up, it’s time to start adding keywords.
If you’re not already in the process of creating an ad group or account, follow these steps:
- Go to “Keyword Planner” and click on “Create Campaign.”
- Select “Ad Groups” from the sidebar on the left-hand side of the page next to “Google Ads” (or simply click here).
Once you’ve added a new ad group, select “Add Keyword” from the left-hand menu bar under “Ad groups” followed by clicking on “Add New Keyword” at the bottom right corner of this screen. You’ll see all available keywords appear in order with different colors depending upon their relevancy level (green being the strongest). If any word appears twice within one row then only one copy will show up. If more than one appears then there will be more copies than shown above. Just scroll down until only a single copy remains visible before continuing below.
Get Monthly Search Volume and Competition Data
Keyword Planner provides monthly search volume and competition data for search queries. This data is useful for determining the best ad placement, bidding strategy, and creating your own campaigns.
For example: if you are interested in running an ad campaign on Google News. You can use a keyword planner to find out how much traffic it receives in a month and then compare that number against other similar topics (i.e., news-related keywords). In order to decide where best to place your ads based on their popularity among users who are searching these terms or topics. You can also use this tool when creating an initial list of keywords or phrases related to your business that may be relevant enough. But not yet targeted enough by Google Ads’ algorithms. The Keyword Planner will show how many searches have been done per month under each term so far. Now all that remains is choosing between several options which contain different amounts of traffic/competition levels while still remaining cost-effective.
Your PPC campaign will be more effective if you understand your clients and their search intent.
- Understand the customer’s needs, customer intent, search behavior, language and location preferences, device type (desktop vs mobile), and time of day they use Google AdWords or other search engines to find you online.
Conclusion
Keyword Planner is an incredible tool that can help you create great PPC ads and optimize your campaigns. A keyword planner is a useful tool for optimizing your Google advertisements. It allows you to research keywords, assess competition, and track your ad performance. By using a keyword planner, you can create ads that are more relevant to your target audience and improve your chances of success.
