Live selling platforms ensure to stay connected to the customers. This provides opportunities to give better product information, enhancing product experiences, communication, and personalization. If the live selling is done on its own website/ apps it gives many benefits as compared with Social media channels.
Live selling is a method in which merchants and potential consumers are shown their goods, how they function, how much they cost, and other information in a setting and where buyers may place orders and arrange for the goods to be delivered right to their doorsteps.
What is Livestreaming E-commerce vs Social Media?
Livestreaming shopping is slowly evolving and emerging as a popular way to sell online. This is a benefit for online retailers. Brands over the world are profusely making use of Livestream shopping platforms. This is done to ensure that many livestream shopping platforms are well connected with buyer audiences and products are sold. The platforms are easy to use with seamless websites and apps used with API, and UI kits. Further, these kinds of functions are added to E-commerce stores.
The same videos are used to illustrate a product and broadcast live across a platform, social network, or website serving as the foundation for live streaming E-commerce. The COVID-19 crisis, the rise of internet buying, and the growing desire among consumers. To re-establish personal touch are all contributing factors to the popularity of this method of selling. Like people have had to become used to social contact via Zoom. So live streaming E-commerce is a means to digitally recreate the shopping experience at a physical business.
E-commerce enables consumers to connect with brands, view products, and make purchases directly through social media platforms. Social commerce, as opposed to social media marketing, allows customers to make purchases directly through social media platforms. In other instances, the social media platform may include links that take users directly to the product page of the shop, where they may finish their purchase.
Online shopping through a website or branded app is referred to as E-commerce. These platforms are frequently BigCommerce, Shopify, or Amazon. Customers can browse these websites on a desktop or mobile device, but the E-commerce sales funnel frequently appears the same in both circumstances.
Main Distinction Between Live Selling on E-Commerce Website and Social Media:
The use of a combination of SEO, content marketing, and paid advertisements while selling on an E-Commerce site to attract traffic to your goods or services. This can give your customers a more genuine experience because you can make the most of your branding and content.
Hence, It takes less time if you use an online marketplace. You’re using the platform currently in place to add your images, copy, and goods and services. Some small company owners might find it simpler to interact with their customers on social media platforms like Facebook to increase organic website traffic.
Conclusion:
Therefore, livestreaming E-commerce is a new way that proves the importance of audio/visuals in digital commerce. It is very important, especially in times of restriction, social distancing etc.
