Many businesses can benefit from digital marketing strategies like search engine optimization or SEO in this age when online platforms are common. Along with SEO, video content is another integral part of digital marketing campaigns. It can be used to communicate messages using a combination of audio and visual elements.
Around 85-87% have used video content in their marketing campaigns over the last three years. Marketers see the value of video content and its results as it can help increase ROI or return on investment.
Marketers typically use a different mix of videos of varying lengths. Some videos are only 5 seconds long, while others can last up to ten minutes. Video length is determined primarily by the intended purpose, platform, and target audience.
But, short videos are limited in covering all the necessary information. Marketers must learn how to use long-form video effectively to diversify their marketing strategies and stay competitive in the market.
The trend is to produce longer videos with a more profound and engaging message. It’s intended to be informative, interesting, and full of value to appeal to viewers. The popularity of digital devices and the ease of access to the internet has helped long-form videos gain traction on the market, which is why online video content has seen a rise in popularity over the years.
Long-form video content is a great way to achieve the desired results, which allows for an opportunity for storytelling and audience engagement. A brand can then connect with its audience on a deeper level with the help of long-form video content. It helps establish brand authority in its market. A long-form video allows businesses to show their expertise and credibility in the market by getting into the details.
With a SEO Philippines company, businesses can form and create long-form videos with more metadata that will help them rank higher on search engine platforms. Additionally, organizing the video’s content and including keywords in the titles and descriptions can boost SEO efforts with the help of the best SEO company Philippines.
This infographic from Digital Marketing Philippines gives more information about long-form video content and its importance in digital marketing.
