Do you remember the first tentative steps into Etrosoft Social Media Company? MySpace, Facebook (early days), Tumblr, and platforms similar to these social media platforms were excellent platforms to make people share engaging content and express their creative side.
Over the past ten years, tight-knit communities have grown into the most effective digital marketing system. If you’re not making the most of the potential reach and features provided by social media, you’re likely being left out of the opportunity to reach your target audience. But don’t just believe us. There’s specific evidence we’ll add to the mix. To help you do that, this guide will take you through the essential social media stats you need to know before developing your digital marketing plan.
Social Media Usage
Social media use is ubiquitous all over the world. Moreover, to show the magnitude of the extent to which active users participate in social media interactions on these various platforms. Take a look at the statistics on social media use below:
- In the year 2020, the number of social media users was 3.6 billion social media users across the globe.
- In 2025, the amount of active users is expected to grow to 4.4 billion.
- On average, people spend 140 minutes per day on the social networks they use
- Most social media usage is done on mobile devices.
- As the internet infrastructure expands its presence across the globe, access to digital media is bound to increase (in simpler terms, people who otherwise wouldn’t be able to access accounts on social media will benefit from the access, which will further increase the number of internet users).
- Organic social services
Facebook (Meta)
Facebook (now part of Meta) remains an exceptionally extensively utilized social media platform, especially for adults. In addition, Facebook is also the most widely used social network for marketing, which is why it is crucial to know how to make successful Facebook video advertisements.
- Nearly 93% of marketers design Facebook advertisements to fulfill their advertising requirements. Facebook ads can be made by using Facebook videos and metrics for advertising, such as Facebook videos’ impressions.
- The site’s popularity in advertising is the result of its widespread usage. The number of people who are per day Facebook people is 1.93 billion, with 71 % of which reside in Canada. Every day Facebook users are getting older than different social networks.
Contrary to Facebook’s more mature user base, Instagram attracts younger users. Most Instagram users are younger than the age of 35. The capacity to create more interactive digital content is the most appealing feature for younger users. To put this in the context of Instagram, Some Instagram stats you should be aware of include, but aren’t limited to:
- Instagram has crossed the 1 Billion users marked in 2020.
- In 2023, the number will likely grow to close to 1.2 billion.
- Instagram was among the most significant factors influencing purchase decisions among women younger than 25.
- Men and women of all ages are more likely to utilize Instagram similarly.
- While Facebook is a viable option to target older consumers, According to Instagram research, it’s an ideal choice for younger users.
TikTok
Rivalry to Instagram for the younger age group is TikTok. In 2020 there were 78.7 TikTok users in the United States.5. Of the users, age groups are into the following categories:
- 25 percent are aged between 10 to 19
- 22.5% are 20 to 29
- 21.7 percent are aged between 30 and 39
- 20.3% are 40 to 49
- 11% are 50 or older
This means that more than 50% of TikTok users in the U.S. are under 30. Also, if your audience is younger, be aware that TikTok is a new marketing platform that could be the ideal social media platform for your content.
The use of Twitter is much broader than Instagram and TikTok. The most crucial Twitter facts to keep in mind include:
- 42% of Twitter’s daily users are between 18 and 29 years old in the US.6
- 27% of those who use the internet are between 30 and 49 years old.
- Just 25% of users on Twitter are over 50.
- Most users use Twitter to consume news consumption or interactive live-tweeting of popular events.
- However, that doesn’t mean Twitter isn’t an effective marketing tool because you can still use sponsored promotional tweets targeted to a specific target audience.
YouTube Social Media
It is second only to Facebook as the number one most popular platform. YouTube is the largest online video platform, with some things for all. Are you looking to finish a home improvement project? Check YouTube. Are you looking to hear a particular track you’ve not heard in an extended period? Queue it up on YouTube. The wide variety of content available on YouTube is a draw for users from all over the world. To assess the level of involvement and engagement of users on YouTube, Let’s look at YouTube stats:
- In 2021, YouTube had 2.24 billion YouTube users.
- Around 240 million users are located in the United States.
- By 2021 YouTube produced $28.84 billion U.S. dollars in global advertising revenues.
- The majority (53.9 percent) of YouTube users are males.
- The cost of advertising on YouTube is generally more expensive than other platforms. However, content selection could enable you to reach a larger public.
WhatsApp Social Media
WhatsApp is the most-loved messaging app for mobile phones around the world.8 In that regard, it has more than 2 billion users worldwide, most of whom reside outside of the United States. In the past five years, WhatsApp has grown in popularity across the globe. For instance, in the United States, there are more than 75 million users, which include:
- 19% of the population is between 15 and 25
- 27% between the ages of 26 and 35
- 20% of the population is aged between 36 and 45
- 17% between the ages of 46 and 55
- 13% of those aged 56 and older
Although it is not a trustworthy social media platform, in 2018, the company introduced WhatsApp for Businesses. This app is intended to be used by small-sized companies and lets them connect with their clients.
Advertising On Social Media
After you’ve got familiar with specific demographics that are related to the most popular social media platforms (which will help you determine which social media networks are the most relevant for your business), Let’s look at the ways that companies, with the assistance of online marketing services, utilize these platforms to advertise.
To begin, what are the benefits of advertising through social media? Some of them include:
- Companies have direct access to consumers.
- It’s typically a cost-effective option.
- There are more opportunities to interact with customers.
- It allows companies to create brand loyalty.
- How do businesses market via social media? The following numbers show the following trends that are relevant to the management of social media as well as marketing via social media in the United States: 9
- Facebook and Instagram ads are among the most well-known alternatives for advertising.
- 92% of businesses employ at least one type of social marketing via media
- More than 90% of experts in marketing anticipate an increase in usage of Instagram as a platform for advertising.
- Companies across the United States spent over 56.7 billion dollars on ads for social media in 2021.
- The amount of cash spent on advertisements for social media sites will reach 80 billion by 2025.
- The most important lesson to take away is? Marketers understand the importance of interacting with customers via social media and are willing to commit funds to achieve this.
Social Media And Conversion Rates
So do you think the time and effort you put into your social media platform is worth the investment? Let’s take a look at conversion rates to determine the answer. These rates define the proportion of individuals who clicked an advertisement and completed the action they intended to do (purchased the product, subscribed to a mailing list, etc.).
- As you can imagine, conversion rates differ significantly.
- A study estimates that the conversion rate of successful social media marketing ranges between 2 to 5%.10 If your marketing campaign is successful, you could get between 2-5 out of 100 potential customers that you can convince to make the decision you want them to take.
Following Consumer Behaviors
While every person you contact may not buy your item or service, this doesn’t mean that social media isn’t influencing the buying habits of their followers.
In reality, 54 percent of users on social media say they consider social media an influencer in their buying decisions.11 Social networks to:
Information on products for research
Read about their experiences
Get Suggestions
This is an excellent example of knowing your customers’ platform(s). When you’ve figured out the best place to look, you must connect with them wherever they are.
Get Your Social Strategy Up and Running by utilizing Power Digital.
The usage figures for media above show that you will know how to connect with your target audience if you are aware. It also demonstrates that social converts and can influence purchasing motivation.
Beyond the numbers we’ve listed above, Etrosoft Digital Media Company offers the chance to engage in open, authentic, genuine, and enjoyable discussions with your clients.
At Power, We know the effectiveness of advertising campaigns on social networks when executed with care, precision, and imagination if you’re looking to collaborate with a digital agency that can speak all the languages of social and is at the right spot.
