Overview
Nowadays anyone can get anything they want with one click and it will be delivered directly to their doorstep. All thanks to thriving online shopping. The days when one had to “shop till one dropped” are long gone.
Brick-and-mortar stores have experienced a decrease in sales since online grocery stores took over the internet. The ease of online shopping has left retailers with physical stores concerned; despite the benefits, they have seen.
Pakistan has seen a tremendous rise in online shoppers over the past few years too. Just like the rest of the world. An online shopping study conducted by Picodi.com provides statistics. As well as answers to questions such as what kind of devices Pakistanis use, how their habits change over time, and how much money they spend online.
Last Year Online Shopping facts and figures:
In the last year’s data, half of the transactions were made solely through mobile devices, indicating that Pakistan’s citizens have joined the trend of mobile commerce. Purchasing through mobile devices also results in higher spending among Pakistanis. It was found that last year, the average order value was Rs 9,695, compared to Rs 9,164 made with a desktop computer and Rs 4,789 made with a tablet computer. There was a significant difference between iOS and Android device owners. However, iOS users spending an average of Rs 14,510 versus Rs 7,467 for Android users.
It is also interesting to note that Pakistani men were more likely to make purchases (59%) than women (41%). Online shoppers aged between 25 and 34 accounted for 56% of the sample. Consumers between the ages of 18-24 (23%) and 35-44 (14%), and those over 45 (7%), came in second and third place respectively.
The average order value in December is Rs 9,945, followed by Rs 9,577 in November and Rs 8,348 in October.
November had the largest percentage of transactions (19.3%) for the year based on the number of transactions in the month. With 11.3% of transactions in October and 8.8% in December, October was the second busiest month. In March, the average order value was Rs 6,320, with the lowest number of shopping events. On Mondays, mobile customers place orders, while desktop customers place orders on Fridays. Users tend to shop during peak hours between 12 p.m. and 6 p.m. on Mondays and Fridays, respectively.
It was noted that clothing apparel, food, footwear, travel, and electronics were the most popular categories among online Pakistani shoppers, as per the analysis.
Guide to online Shopping
In the internet-based world of e-commerce, online shopping is a process of buying, selling, and trading products with the use of electronic products such as smartphones and PCs. Using this platform, consumers can shop all day long and sell their products whenever they want, whenever they want.
Over a million people are now using the internet in Pakistan, and this number is growing with every passing day. The introduction of high-speed 3G and 4G internet by Pakistani cellular providers is giving a lot of attention to the phenomenon of online shopping right now. Thanks to the increase in the popularity of online shopping.
It is a common trend today that people are becoming more interested in online shopping. As well as how online shopping websites can have a positive impact on retail sales in general.
With 44% of orders made via the mobile devices in Pakistan. According to an analysis of data from 35 countries, it has been found that this country is among those experiencing a boost in the number of mobile purchases.
Pakistan, where the average order value is $67 (Rs 9,310), is behind the global average of $69. It shows a significant decline in revenue. According to the study, Emirates spend an impressive $218 per order, followed by Hungarians and Turks with $32 and $38 per order, respectively.
Lastly,
Ultimately, it should be noted that the online shopping industry has grown dramatically over the last few years. And there is much more to be expected in the years to come. The convenience of ordering things online with the luxury of sitting at home certainly makes online shopping an appealing prospect for people all over the world.
Also Read: Top 10 Best Tips For Safe Online Shopping
