Over 10,000,000 downloads on Google Play Store and Apple App Store make Zillow and Trulia the undisputed real estate mobile apps leaders. The secret to creating a successful real estate app is obvious: copy Zillow or Trulia and enjoy their benefits.
Not everything is as simple as it seems.
If you plan to conquer the US market, you need to create something unlike Zillow or Trulia to circumvent the fierce competition. Suppose you are planning to enter a market outside of the United States. In that case, the chances are that you will need to revise Zillow’s features due to different target users, competitors, laws, government policies, etc.
The real estate market refers to the supply and demand dynamics of properties within a particular area or region. It can be influenced by factors such as economic conditions, population growth, interest rates, government policies, and market sentiment. The real estate market can experience periods of growth, stability, or decline, impacting property values, rental rates, and investment opportunities. Click now for more facts.
Real estate market analysis
Market research should be your first step for a real estate mobile app to meet your expectations. Even if you’ve been in this industry for years and think you know it all. Don’t let your preconceived ideas kill your project in its infancy.
Preliminary market research can provide you with up-to-date, sometimes unexpected insights into:
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The ability of a real estate mobile app to meet your revenue expectations
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Market share you can count on
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Latest Competitor Updates and Costs to Attract Competitor Customers
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Trends and technological innovations in real estate
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Industry statistics and reports to predict your return on investment, and more
For example, some interesting things came out during our South African market research before developing a Rentorr rental platform. In a nutshell, to meet the needs of landlords and remain competitive, it was essential to equip the podium with a tenant verification system supported by banking APIs.
What can these numbers mean to you?
As a real estate company, you probably have a website, YouTube channel, and social media business page to make it easy for your clients to find you. If you don’t, you need one.
However, with a mobile app, you can triple the chances of your listings being found by home buyers, double user loyalty to your brand, and help your agents get closer to customers.
Thanks to a mobile application, you can also follow digital trends in the real estate sector and attract substantial investments.
Benefits of a Real Estate Mobile App
To create a Real Estate Mobile App Development, you need to consider the wants and needs of your target users. Usually, there are three types of users in the real estate industry: buyers, sellers, and real estate agents. Everyone will derive their benefits from your real estate mobile app.
Benefits for buyers
Let’s define the benefits your app can bring to home buyers based on the experience of the best real estate mobile apps.
Access to up-to-date information at any time
In most cases, buyers search for properties based on specific parameters such as region, price range, type, etc. Using the filters in your real estate app, they can quickly sort through thousands, if not millions, of listings and find the right assets with just a few buttons. Consider having your app get up-to-the-minute information about the status of your ads.
Save time by comparing properties without driving.
Previously, to choose the right property, buyers had to shop around from one object to another, so that it could take months. Thanks to real estate photo apps, buyers can compare properties in five to ten minutes while staying on their premises. Enrich your real estate app with detailed property features, high-definition photos, and 360-degree virtual tours to make the search process seamless for your users. You can take an example from Zillow, which has provided users with Zillow 3D Home functionality since 2019.
Property search using various filters
According to the NAR report, finding the right property is the hardest part of the home buying process for more than half of buyers (53%). With a mobile app, you can make the property search process easier by providing comprehensive home information with various search and filter options like Trulia does. A few weeks ago, Investopedia honored
Trulia is the app with the best search capability. It provides users with detailed information about the property itself and its area: schools, stores, dining establishments, commute times, crimes, and reviews from neighbors.
A simple way to contact an agent and get support 24/7
To make the home buying process less complicated, it is also important that buyers have 24/7 access to a dedicated expert to guide them through the buying process. By using the Find an Agent feature in your real estate app, homebuyers will be able to connect with the agent who knows everything and more about the property they’re interested in. For example, Trulia allows users to contact an agent directly via a link in every property listing.
Tips for buying and signing documents
Since paperwork is the second most challenging step for homebuyers in the home buying process, they will appreciate services that can guide them through the contract signing process. You can bypass your competitors by offering built-in hassle-free electronic signature functionality. Take the example of Xome, the application for buying properties at auction, which already provides an efficient electronic signature capability for contracts.
Benefits for sellers
Let’s see how your app can attract sellers by offering the following benefits:
Great way to check prices
When listing properties for sale, sellers often struggle to set the right price: not too expensive to attract buyers and not too cheap to get the desired profit. In this case, integrating big data algorithms into your app can help sellers get estimates for homes similar to theirs and pick the best price. Zillow’s flagship feature is split-second access to significant data-based property values with Zestimate.
Increased market reach
Every second, Zillow users view more than 186 homes through smartphones. Considering that Zillow has over 200 million monthly active users, each listing gets tens of thousands of views. Is there anything more potent for sellers to increase their market reach than a well-established real estate mobile app?
Can show properties at their best
Using a real estate mobile app, sellers can add property photos, for example, taken by drones and property videos, 3D home tours, and street views taken from lucrative angles. Additionally, the app allows sellers to provide buyers with comprehensive information about their homes for sale via an in-app mortgage, tax, and insurance calculator.
Accelerates real estate sales
With your real estate mobile app, sellers can access AI-powered tools to store buyer preferences, customize in-app alerts, and send targeted push notifications. All of these activities lead to more significant sales. For example, Trulia doubled customer demand for its listings using AI technology.
Tips for selling and signing documents
To make sales fun and easy for sellers, you can equip your app with a step-by-step guide on the sales process and paperwork enhanced by the electronic signature feature. Additionally, you can allow sellers to ask questions via an in-app chatbot or contact your helpdesk directly.
