Social media or SMO (Social Media Optimization) is an integral part of any effective digital marketing. Understand by SMO, the expanded field of research via social networks is increasingly popular with hashtags, for example.
Social networks allow, among other things, to increase traffic to your site by publishing regular posts on your activity.
Five good reasons to develop a social media strategy for your SaaS company by Best Digital Marketing Agency In USA
Social networks like Facebook, Twitter, Instagram, and LinkedIn… have become essential in ten years. B2 B professionals and SaaS publishers equally well use them.
Increase the visibility of your SaaS B2B company: by publishing content regularly, you will expand your audience and the visibility of your business.
Improve customer communication: each post, like, share, and private message sent by Internet users is a communication channel.
Reduce marketing costs: a well-planned social media strategy can be as profitable as a traditional advertising campaign.
Deepen knowledge of customers/prospects: the information collected makes it possible to refine your understanding of your personas and, therefore, your offer.
Create trust and credibility: a SaaS company’s presence on social media fosters trust and implies a willingness to respond to and successfully resolve difficulties.
Digital marketing: online public relations, what to do?
In the vast world of digital marketing, public relation is an important tactic. What is online PR? They aim to develop the image of your company on the Internet, namely its e-reputation.
A PR campaign establishes your credibility on the Web: you stand out if the Internet talks about you through different channels. Online communities and blogs are the primary mediums for developing your public relations and sharing your company’s values.
The affiliate strategy
An affiliation is a contract between a merchant site and partner sites affiliated with its program: concretely, a partner site hosts affiliate content (banners, links, product catalogs) that will redirect the visitor to the merchant site. This marketing method increases the acquisition of traffic.
Digital marketing strategy: the importance of email
Emailing refers to marketing campaigns distributed in the form of emails to promote a company, a product, or a service by addressing a user directly via his email address. However, long king of acquisition strategies, emailing has suffered from automatic blockers of mailboxes that immediately send them to spam.
Is email dead for all that? Well no! An email campaign would even be more effective than a sponsored social media campaign. Even today, email offers a straightforward form of contact with your customers and prospects in B2B.
What are the advantages?
- Affiliation is a win-win situation: if you’re the merchant, you’ll get more traffic, while the partner site will earn a commission on each click or transaction made through its site.
- On sales or clicks generated, commissions can be variable or fixed.
- Native advertising is a form of advertising created with or against the massive arrival of advertising banners on the Web. The idea is to produce an ad that doesn’t look like an ad.
- Native advertising blends in with current content and appears as an additional source of information by integrating naturally on a media site in the form of “brand content.”
- Native advertising can come in a variety of shapes and sizes, including:
- In search results, there are sponsored commercial links;
- Sponsored posts: the sponsored content that we regularly see on social networks ;
- Recommendation widgets: distributed on quality sites;
- Sponsored listings: on Google, Amazon, Etsy…;
- Feature articles or infographics: articles or infographics that highlight the company’s product or service in a more general context, published in the web press.
- Companies are using it more and more given the increase in adblockers and content promotion on the Internet.
Digital marketing strategy: the importance of email
Emailing refers to marketing campaigns distributed in the form of emails to promote a company, a product, or a service by addressing a user directly via his email address. However, long king of acquisition strategies, emailing has suffered from automatic blockers of mailboxes that immediately send them to spam.
Is email dead for all that? Well no! An email campaign would even be more effective than a sponsored social media campaign. Even today, email offers a straightforward form of contact with your customers and prospects in B2B.
For an effective B2B email campaign, here are some tips:
- Pay attention to the subject of your email: it must be impactful to encourage the recipient to open it;
- Use good software and segment the database;
- I prefer a short and readable message as well as a neat design ;
- Be respectful of the regulations: beware of purchased emailing lists for which you do not have the agreement of your contacts;
- Clearly express the contribution of your added value to the client/prospect.
- Thinking about mobile marketing in your digital strategy
The invasion of smartphones in our daily lives has given rise to a new form of mobile marketing. The numbers don’t lie: in 2018, global Internet traffic via computer represented only 46%, compared to 54% for mobile devices.
By 2021, mobile is expected to reach 61% of global internet traffic.
Faced with such preponderance, some companies have developed a “mobile-first” strategy: that is to say that most of the efforts and investments are intended for mobile users.
To establish a “mobile-first” strategy, the methods vary from responsive design to the creation of mobile applications.
Digital marketing: implementing inbound marketing
According to The Digicat that provides Best SEO Services In USA Inbound marketing, which means “incoming marketing,” is a digital marketing technique that focuses on generating natural visitors to your website with high-quality content rather than going out and canvassing potential customers.
Attract, convert, transform, and retain are the four pillars of the technique.
How Does Inbound Marketing Generate More Leads? The common problem of SaaS B2B often boils down to this question: how do you find new prospects?
With new consumption habits, consumers no longer wait for brands to pick them up; they go directly to them: Inbound marketing was born from this observation.
However, this strategy proves ineffective today: saturated with advertisements, the Web sees its users tired of this permanent hype.
