SEO for Real Estate is just like fishing with a net. When you put the net in the right spot, you’re going to catch many leads.
To break it down in simple terms, by giving Google and other search engines what they want, Google will reward you with higher rankings for your real estate website.
Each search engine — Google, Yahoo, Bing, etc. — has an algorithm that crawls online web pages to determine which results to show people when they search for any given keyword phrase (i.e., the words they type into the search engine).
By optimizing your own real estate website page(s) for a search engine’s algorithm (usually Google since it’s the biggest), you can rank for high-value phrases and drive passive traffic to your website. is just like fishing with a net. When you put the net in the right spot, you’re going to catch many leads.
Why Is SEO Essential For Real Estate Agents And Investors?
SEO is a form of inbound marketing, which implies that your target audience finds you as opposed to you finding them (paid ads are considered outbound marketing, which is the opposite).
How incredible would it be if YOUR TARGET MARKET constantly visited your website, provided their contact information, and requested that you contact them to sell or purchase a home? All without having to spend a dime on sponsored advertisements?
This goal is a reality for many Carrot members who focus on improving their website’s SEO; they generate passive traffic, motivated leads, and close more transactions than their competition.
SEO is a foolproof method for beating the competition, expanding your business, and even generating dependable cash and leads.
Why is SEO for Real Estate Generating Leads?
It’s a truth that the bulk of clicks goes to the first 10 search engine results. Seventy-five percent of searchers never scroll past the first page of results.
You stand to lose tens of thousands of dollars if you are not on the first page.
Very few people click “next page” while conducting a search; they seldom even see Page 2’s results, let alone pages 4-9, which are rarely viewed.
Search Engine Operation
Search engines are comparable to libraries. Instead of stocking shelves with books, they store web pages.
When you enter a question into a search engine, the engine examines all the sites in its index and attempts to provide you with the most pertinent results.
To do this, it employs an algorithm. Although algorithms are something of a guessing game, Google does provide hints.
Mobile Responsive Real Estate Website
Your website must be mobile-optimized if you want to rank on Google in the current day. Mobile optimization simply refers to the process of adapting your website to the screen size of every mobile device that views it.
Why is mobile optimization thus essential for SEO?
Google is aware that more than fifty percent of internet searches are conducted on mobile devices, and as a result, it gives preference to the mobile version of your website over the desktop version. If the mobile version of your site does not adjust to the size of the screen or loads too slowly, you will likely not rank.
Fortunately, all Carrot websites are designed to automatically adjust to the visitor’s device. If you are not a member of Carrot, you may see the mobile version of your website for free.
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